Bajan Services Ltd. announces launch of Blue Sky Luxury to promote Holiday Rentals
Bajan Services Ltd. announced it has launched a new brand dedicated solely to its well-established luxury holiday rentals business.
The website www.blueskyluxury.com went live on the 29th November and showcases it’s 100 strong exclusive portfolio of ‘best in class’ villas and apartments.
Judith Wilcox, Business Development Manager said;
“Villa and apartment rentals are the fastest growing segment of the accommodation sector. We wanted to ensure that Blue Sky Luxury embraced the best and highest standards of the hospitality industry and also set the benchmark as a market leader in the marketing, distribution and delivery of service in our holiday home portfolio. Over 120 ‘Best in class’ homes have been carefully curated, assessed and classified to ensure guests are easily able to find the perfect match for their holiday needs – allowing Blue Sky Luxury to offer 130,000 room nights for rent per year – even more than Barbados’ largest hotel. “The quality classification into Flagship, Luxury, Classic and Essential is an industry first and the multi-dimensional assessment of our inventory ensures visitors to our website are able to search by the features that are most valuable to them. For example, if you are looking for a Beachfront, Family Friendly villa with a Fabulous Pool you can refine your search by these specific criteria; if Perfect Privacy and Stunning Sunsets are your idea of a perfect holiday- just click and view your options with these features –the possibilities are endless. Of course we’ve also kept the traditional search criteria such as number of rooms required and price, but significantly, we’ve also improved the ability to search by preferred dates ensuring a seamless, user friendly and intuitive interactive experience for visitors to www.blueskyluxury.com The evolution of the internet has made it easier than ever for villa and apartment room inventory to become more widely available and Blue Sky Luxury represents the cutting edge of professionalism, innovation and excellence in this field in every respect.”
Andrew Mallalieu, Chairman of the Terra Caribbean group of companies said;
“Our investment in Blue Sky Luxury as a brand and a stand alone website is a clear indication of our belief in the appeal and importance of villas and apartments in the tourism sector and to Barbados. We have been able to build on the legacy of Bajan Services’ reputation for excellence in the luxury market and bring innovation to this sector. We are backed by an extremely experienced, professional and friendly team in our Reservations, Concierge and Marketing staff and the launch of Blue Sky Luxury is a mark of our confidence in their dedication and ability as the holiday home experts.”
The new brand identity, which was designed by Barbadian Neil Barnard from 809 Designs cleverly incorporates the iconic logo of Bajan Services as well as representing the acronym for both brands. The phrase “Blue Sky Luxury” epitomises the universal ideal of the holiday experience and is the perfect expression for the brand as well as giving it the freedom to expand the portfolio beyond Barbadian shores. Barbadian company Brightsquare Media were selected from an international field to deliver the vision for Blue Sky Luxury’s website www.blueskyluxury.com
With the start of the winter season just around the corner, BSL is poised to deliver exceptional service and unrivaled products under Blue Sky Luxury. Its distinctive branding and witty, intelligent advertising campaign will be rolled out through a variety of media over the coming months.
Bajan Services Ltd. will continue to specialize in Luxury Real Estate and Property Management.
Facts and Figures
- Blue Sky Luxury is part of the Terra Caribbean group of companies that specializes in Real Estate, Property Management, Valuations and Holiday Rentals.
- Blue Sky Luxury offers 120 Best in Class Holiday Homes along the West, South and East coast of Barbados –all homes are either beachfront or have a pool- or both in many cases. 100 of these homes are exclusive to the Blue Sky Luxury portfolio.
- 130,000 room nights available for rent in Barbados per annum –more than the island’s largest hotel!
- The only Holiday Home rental company to offer airline miles from our partners American Airlines and Virgin Atlantic.
- 14 highly experienced staff dedicated to the marketing, promotion, booking and servicing of holiday rental guests
- 300+ hospitality staff providing housekeeping, chef, maid, laundress, security and gardening services to Blue Sky Luxury properties
- 90% of the portfolio is managed by Bajan Services and Terra Caribbean’s Property Management teams ensuring facilities, amenities and staff are provided to the highest standards. Independently managed properties must meet approved standards to be included in the portfolio.
- Rates range from 150 USD per night (for a one bedroom apartment in Worthing) to 15,000 USD per night (for an eight bedroom beachfront villa in St. Peter)
